Klaviyo flows
The flows that run your store while you sleep.
Trusted by Australia's leading ecommerce brands
The flows every store should have running
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Welcome
Triggers when Someone joins your list through a sign-up form or at checkout.
Introduces the brand, sets expectations for what you send, and gives a first-purchase reason to act while attention is highest.
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Abandoned Checkout
Triggers when A shopper reaches checkout, enters an email, and does not complete the order.
Recovers the order closest to the sale. The highest-intent moment in the whole suite, and the one most often left on Klaviyo defaults.
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Abandoned Cart
Triggers when A product is added to cart and the session ends without checkout starting.
Catches intent one step earlier than checkout abandonment. Separate flow, separate timing, separate message — collapsing the two is a common mistake.
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Browse & Site Abandonment
Triggers when A known subscriber views a product or category and leaves without adding to cart.
Reaches people still deciding. Lower intent than cart, far higher volume — which is why it earns its place despite a softer conversion rate.
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Post-Purchase
Triggers when An order is placed.
Carries the customer from confirmation through delivery and into the second order — the point at which retention economics start working for you.
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Winback
Triggers when A customer passes their expected reorder window without buying again.
Re-engages lapsing customers before they are gone. Timing is set from your actual purchase cycle, not a generic 90 days.
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Back-in-Stock
Triggers when A subscribed product returns to inventory.
Turns stock-outs into demand you already captured, instead of a missed sale you never hear about.
The ones most accounts never build
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Reviews
Triggers when A delivery window passes after an order.
Requests a review at the moment the product has actually been used, feeding the social proof your product pages and ads rely on.
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Upsell & Cross-Sell
Triggers when A purchase of a specific product or collection.
Recommends the logical next product based on what was bought, rather than the same catalogue everyone else receives.
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Sunset
Triggers when A subscriber stops opening and clicking over a defined period.
Gives disengaged contacts a last chance, then removes them from sending. This is a deliverability flow — it protects the inbox placement of every other send.
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Birthday
Triggers when A date collected at sign-up.
A dated, personal reason to send that does not depend on a promotion or a product launch.
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Milestone
Triggers when An anniversary, an order count, or a spend threshold.
Marks the customer relationship rather than the transaction. Small volume, and the flow that most often gets skipped entirely.
What sits underneath them
- New sign-up forms, mobile and desktop, built to capture rather than interrupt
- Segmentation underneath the flows so the right people get the right sequence
- Sending domain, warm-up and deliverability setup where the account needs it
Flows are one part of the picture — see the full retention program, or how we work as a Klaviyo agency in Australia and New Zealand.
Client stories
Clients are an extension of our team
The team were great - helping us setup flows in Klaviyo on a time sensitive project. Extremely knowledgeable on the platform and helped us avoid building flows that would not have worked with how our site and subscribers were setup. Would recommend to anyone looking to level up their email game!
Flow Butler have been instrumental to the overhaul of our entire EDM system. Their ability to quickly understand our business, develop flows & campaigns with such sophistication is unmatched! Clearly, I cannot recommend these guys enough!
The relief I have felt after getting assistance with this part of my marketing and knowing that now I don't have to do it, but it still gets done really well, (better in fact), is huge! The growth in revenue related to our email flows and campaigns is massive in just a few months, and now I have more time to work on product design so I can continue to grow the business base.
We have worked with Flow Butler over the last year. Our email revenue has increased by 471%. We would highly recommend to any business.
Working with Flow Butler has been wonderful. They understand the brief straight away. The results have been outstanding - open rates I’ve never seen before and really positive engagement rates.
Very thorough and precise communication. After spending tens of thousands of $$ with other agencies and seeing no results, I'm feeling almost shocked but also grateful that I finally found someone so passionate and good at their job.
Book a free flow audit.
We open your Klaviyo account, go through the flows one by one, and show you what is missing. You get the findings either way.
Book your free flow audit