Retention marketing for Australian and New Zealand brands
Your profits in safe hands
A dedicated team of experienced ecommerce marketers changing how retention marketing is done. We partner with established brands and ambitious startups to make email their most profitable channel.
Klaviyo Gold Partner · Trusted by dozens of ecommerce brands · No lock-in
Recent results
Trusted by Australia's leading ecommerce brands
Turn your brand into a habit
At Flow Butler, we believe you can stay relevant long after the first purchase. When your brand becomes a habit, customer lifetime value increases, and so do your profits.
Deal with the right objections.
Acquiring customers requires a different strategy to keeping them. The objections you overcome before the first purchase, trust and reassurance, give way to deeper questions of value and identity. We help our clients understand the language required to grow repeat purchase rates while rewarding loyalty.
Client stories
Clients are an extension of our team
The team were great - helping us setup flows in Klaviyo on a time sensitive project. Extremely knowledgeable on the platform and helped us avoid building flows that would not have worked with how our site and subscribers were setup. Would recommend to anyone looking to level up their email game!
Flow Butler have been instrumental to the overhaul of our entire EDM system. Their ability to quickly understand our business, develop flows & campaigns with such sophistication is unmatched! Clearly, I cannot recommend these guys enough!
The relief I have felt after getting assistance with this part of my marketing and knowing that now I don't have to do it, but it still gets done really well, (better in fact), is huge! The growth in revenue related to our email flows and campaigns is massive in just a few months, and now I have more time to work on product design so I can continue to grow the business base.
We have worked with Flow Butler over the last year. Our email revenue has increased by 471%. We would highly recommend to any business.
Working with Flow Butler has been wonderful. They understand the brief straight away. The results have been outstanding - open rates I’ve never seen before and really positive engagement rates.
Very thorough and precise communication. After spending tens of thousands of $$ with other agencies and seeing no results, I'm feeling almost shocked but also grateful that I finally found someone so passionate and good at their job.
What we do
Visitors turned into loyal customers
Every email has a purpose.
Whether it's to sell, engage, or bring customers back — we craft stunning, high-performing designs that grab attention, drive action, and keep customers coming back.
How it works
From zero to your most profitable channel — in weeks.
We've refined this process across dozens of ecommerce brands. Every step is designed to compound into lasting, measurable revenue growth.
- 01
Audit
We dig into your current setup and find the revenue you're leaving on the table. Most brands are shocked by what we uncover.
- 02
Strategy
A data-driven playbook built around your brand. We turn email from an afterthought into your single most reliable profit driver.
- 03
Flows & Campaigns
Automated flows that convert while you sleep. Campaigns that every send has a clear audience, purpose, and goal.
- 04
Report & Refine
Real numbers every month — revenue-per-recipient, attribution, and the honest read on what to push harder next.
Built on the tools your store already runs
