Why they came to us

This multi-7 figure Australian fashion brand has a strong brand presence online, multiple retail stores and solid market positioning. They had been doing all their email marketing themselves and it was generating 19.5% of their overall sales. They knew that the recommended minimum was 30% and felt like they had tried everything they knew to increase their email performance on their own - it was time to call in an expert.

They came to us looking for a partner who could help them formulate a sophisticated email marketing strategy to increase their profit and scale their brand to a new level. As a high-end brand generating multiple millions in sales each year, they were reluctant to trust 'just anyone' with their Klaviyo account.

Here's a snapshot of their email attributed revenue before they joined Flow Butler:

What we did

Our focus is always generating additional revenue within weeks, not months:

1. The first step was to conduct a comprehensive audit of their pop-up forms, email flows, individual emails inside each flow and campaign strategy. This helped us identify strong and weak areas of their email marketing and informed our strategy going forward.

2. We designed a strategy that prioritised the changes that would generate the most sales the fastest. In their case it was offer testing, optimising their sign-up form and overhauling their Welcome and Abandoned Cart Flows.

3. We implemented a new Welcome Flow that focused on nurturing new email subscribers and converting them into customers. We optimised the performance of the Welcome Flow by directly mapping it to the buyer journey to build trust, address primary objections and open the buyer's mind to all the benefits of their products. We also used advanced segmentation to further optimise the flow and customer experience, ensuring the right emails were being sent to the right buyer type at the right time.

4. We implemented a new Abandoned Cart Flow that uses advanced segmentation, sophisticated timing, strategic discount placement and A/B testing of offers to capture more conversions and avoid training customers to wait for discounts.

5. We created a new sign-up form using one of our unique secret strategies to convert more website visitors into email subscribers that we could nurture into sales.

6. We designed new email templates that are highly aesthetic, conversion optimised and reflect the high-end nature of the brand.

The results (within 6 weeks)

• Revenue from email marketing immediately increased by almost 25% to make up 24.26% of total revenue (previously 19.51%) and get closer towards the goal of 30%.
• The new Welcome Flow started bringing in 24X more revenue per recipient than the old flow, in just a week.
• The new Abandoned Cart Flow started bringing in over 5X more revenue per recipient than the old flow, in just a week.
• Subscriber signup rate almost doubled what it was previously, turning more website visitors into email subscribers that they can nurture and convert into customers.

"Where do I start? Priya and Vik are the dream team. They are incredibly knowledgeable, thorough and efficient. They go above and beyond to make sure your email marketing and overall business operation is top notch. They genuinely care for your business as if it was their own. Highly recommend!"

- Verity H, Founder

About us

At Flow Butler, we specialise in growing ecommerce businesses through email and SMS marketing. We are a certified Klaviyo partner and specialise in growing brands making between $20k/month and $250k/month. (We offer different tiers to suit smaller and larger brands).

Our co-founders are Australian and have owned and exited their own e-commerce brands so have a deep understanding of what drives conversions, how the ecommerce landscape continues to change and what we need to do as marketers to keep our clients ahead of the game.

Wondering how we're different to all the other 'email marketing experts' out there?

Other agencies will:

• Lock you in to long-term contracts saying that "it takes time to get results".
• Take 3-4 weeks to onboard you and do zero work in that time.
• Hand your work off to inexperienced employees offshore so they can scale their agency faster.

We don't subscribe to the nonsense other agencies are putting out. We believe that it's our job to get you results ASAP, and that if we don't, you should have the option of leaving anytime.

We have no lock-in contracts, we onboard you within 24 hours...and we're proud to say that we have never had a client that didn't get results with us.

If you're looking for someone that treats your business like their own and is committed to seeing your brand shine, get in touch and chat to one of our founders - we're super friendly, approachable and will never give you a hard sales pitch (because that's just yuck!).

P.S. If you want to see more examples of our work, click here.