Why they came to us

This Australian pet brand creates highly effective supplements that help pets with behavioural challenges such as anxiousness, stress, excessive barking and motion sickness. They were acquiring customers from paid ads and social media, but they were struggling to make sales from their emails. The founder came to us with the goal of scaling her brand profitably as the cost of paid ads continues to increase.

Her email marketing was only bringing in 10% of her total revenue, but she knew that email should be bringing in at least 30%. She was running her email marketing herself and had sign-up forms and core flows set up.

When we conducted a free introductory audit, we discovered some significant gaps in her flows which is why they weren't performing well. Her signup forms weren't optimised and hadn't been split tested.

She also didn't actually know what to send her email subscribers each week so she wasn't using regular email campaigns strategically to generate additional revenue.

As a natural supplement product in the pet niche, she faced the challenge of being a small brand in a highly competitive market. This meant her email marketing needed to stand out with a strong strategy behind it to drive conversions and repeat customers.

From past experience, she was wary of constantly trying inexperienced freelancers or being locked into lengthy agency contracts, so she came to Flow Butler for help. Her goal was to get support with her email marketing at an affordable price so she could start scaling quickly.

What we did

As with all our clients, we focused on the key areas where we knew we could generate additional revenue within weeks, not months:

1. We replaced her original "small-business-looking" template with a template that had a professional, big-brand feel to it to establish trust with her audience. We ensured this template was mobile optimised and conversion optimised to reduce friction when purchasing.

2. We replaced her standard pop-up with a high performing opt-in form to convert more website visitors into email subscribers.

3. We overhauled all of her core email flows, mapping them to the buyer journey to build trust and address the primary objections in her customer's mind. This included her Welcome Flow, Abandoned Cart Flow and Post-Purchase flows.

4. We supported her in formulating and executing an email marketing strategy - this involved crafting a compelling offer, creating the individual emails, implementing advanced segmentation, planning out the email campaigns and scheduling them to be sent at the required times.

The results (within 60 days)

• Revenue from email marketing went from 10.67% to 39.3% - a 370% increase in less than 2 months!
• Email campaigns are now bringing in 60% of total revenue (previously 0%)
• Subscriber opt-in rate increased by 37%, turning more website visitors into email subscribers that they can nurture and convert into customers
• Email marketing is now a key revenue source and continues to drive profitable growth

"Flow Butler have been nothing short of amazing! They are super knowledgeable about all things Klaviyo and nothing is ever too hard. They made some really great suggestions for us for our business. We will definitely keep using them! Thank you!"

- Raechel E, Founder

About us

At Flow Butler, we specialise in growing ecommerce businesses through email and SMS marketing. We are a certified Klaviyo partner and specialise in growing brands making between $20k/month and $250k/month. (We offer different tiers to suit smaller and larger brands).

Our co-founders are Australian and have owned and exited their own e-commerce brands so have a deep understanding of what drives conversions, how the ecommerce landscape continues to change and what we need to do as marketers to keep our clients ahead of the game.

Wondering how we're different to all the other 'email marketing experts' out there?

Other agencies will:

• Lock you in to long-term contracts saying that "it takes time to get results".
• Take 3-4 weeks to onboard you and do zero work in that time.
• Hand your work off to inexperienced employees offshore so they can scale their agency faster.

We don't subscribe to the nonsense other agencies are putting out. We believe that it's our job to get you results ASAP, and that if we don't, you should have the option of leaving anytime.

We have no lock-in contracts, we onboard you within 24 hours...and we're proud to say that we have never had a client that didn't get results with us.

If you're looking for someone that treats your business like their own and is committed to seeing your brand shine, get in touch and chat to one of our founders - we're super friendly, approachable and will never give you a hard sales pitch (because that's just yuck!).

P.S. If you want to see more examples of our work, click here.